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Meet Parcion

Team > Terry Cook, CFP®, CIMA®

Terry Cook, CFP®, CIMA®

Chief Executive Officer, Managing Principal

Terry Cook is the managing principal of Parcion Private Wealth; an independent multi-family office that partners with business owners, entrepreneurs, and their families to optimize wealth events and beyond through smart planning, strong advocacy, and prudent investment management. With over 30 years of experience, Terry has designed Parcion Private Wealth as the next step in helping clients preserve the legacy they’ve built to support their families and communities.

Prior to founding Parcion, Terry was a managing director and founder of the Cascade Group of UBS Private Wealth Management. Throughout his career, Terry has focused on providing advanced planning around cash flow modeling, wealth transfer goals, customized investment policies, and guidance through major liquidity events.

Terry is a nationally recognized advisor, consistently named to Forbes America’s Top Wealth Advisors and Forbes Best-In-State lists since their inception in 2016, ranking #1 in Washington State for several years. He has also been featured on Top Advisors lists by Barron’s and the Financial Times.

In addition to his professional achievements, Terry is deeply committed to community work. He serves on the national board for the Institute for Functional Medicine and is a board member and past board chair for Big Brothers Big Sisters of Puget Sound and the Ducks Unlimited Seattle Chapter. He also supports Seattle Children Hospital, Hopelink, and lectures regularly for the Lundquist College of Business at the University of Oregon.

A father of four, Terry and his wife live in Yarrow Point, Washington. He is committed to fitness and nutrition and enjoys golfing as well as most outdoor pursuits.

Terry also hosts Parcion’s What’s Next? podcast.

Insights & Media

Podcast Episodes

Opportunity Zones 2.0
What's Next? Podcast

Opportunity Zones (Part 2)

In part two of this conversation, Terry Cook and Nick Rosenthal move from the mechanics of the new law into the planning decisions that follow.

Updated 2026Listen
Opportunity Zones, What Changed and What It Means for Business Owners
What's Next? Podcast

Opportunity Zones 2.0 (Part 1)

Join Terry Cook as he speaks with Nick Rosenthal, co-CEO of Griffin Capital, to walk through what changed in the Opportunity Zone program on July 4th,…

Updated 2026Listen
AI Implementation For Business Owners
What's Next? Podcast

AI Implementation For Business Owners

Join Terry Cook as he speaks with Natalie Pierce, a leading expert in AI and partner at Gunderson Dettmer. Discover how business owners and leaders ca…

Updated 2025Listen
Unlocking Generational Wealth Conversations with Mike McGrann
What's Next? Podcast

Unlocking Generational Wealth Conversations with Mike McGrann

In this episode of What's Next? from Parcion Private Wealth, host Terry Cook and guest Mike McGrann, from the Fidelity Center for Family Engagement, d…

Updated 2025Listen
How to Use Employee Stock Ownership Plans (ESOPs) to Optimize Your Business with Ted Lape
What's Next? Podcast

How to Use Employee Stock Ownership Plans (ESOPs) to Optimize Your Business with Ted Lape

In this episode of What’s Next?, host Terry Cook is joined by Ted Lape of Lazear Capital Partners to discuss ESOPs, a tool commonly used to facilitate…

Updated 2025Listen
An Introduction to the Stanford Seed Program with JoAnna Halk and Mark Phelps
What's Next? Podcast

An Introduction to the Stanford Seed Program with JoAnna Halk and Mark Phelps

In this episode of What’s Next?, JoAnna Halk, an associate director for the Stanford Seed Program, and Mark Phelps, a retired serial entrepreneur and …

Updated 2025Listen
Managing the Transition of Selling Your Business & Other Lifequakes
What's Next? Podcast

Managing the Transition of Selling Your Business & Other Lifequakes

For this episode, Terry Cook is joined by Bruce Feiler. Bruce is the author of seven New York Times bestsellers, including Life Is in the Transitions …

Updated 2025Listen
Venture Capital Explained with Brendan Wales
What's Next? Podcast

Venture Capital Explained with Brendan Wales

Join Terry Cook and Brendan Wales, general partner of Fuse, an early-stage venture capital firm, as they discuss all things venture capital, including…

Updated 2025Listen
Donor-Advised Funds — A Primer with Colby Bircher
What's Next? Podcast

Donor-Advised Funds — A Primer with Colby Bircher

Colby Bircher, vice president of charitable planning at Fidelity Charitable, joins Parcion founder Terry Cook to discuss how donor-advised funds can b…

Updated 2025Listen
Private Aviation 101 with Craig Ross
What's Next? Podcast

Private Aviation 101 with Craig Ross

Craig Ross, CEO and Founder of Aviation Portfolio joins Parcion founder Terry Cook to discuss all things private aviation.

Updated 2025Listen
360-Degree Insurance Planning for Wealth Events with Lorrie Baldevia
What's Next? Podcast

360-Degree Insurance Planning for Wealth Events with Lorrie Baldevia

Lorrie Baldevia, Agency Chief Operating Officer, and Terry Cook discuss what business owners should consider with strategic business planning.

Updated 2025Listen
Engaging M&A Attorneys for Business Transactions with Tana Materi
What's Next? Podcast

Engaging M&A Attorneys for Business Transactions with Tana Materi

Join Terry Cook and Carney Badley Spellman Mergers and Acquisition Attorney Tana Materi as they discuss what business owners should consider when choo…

Updated 2025Listen
Engaging Investment Bankers for a Business Sale with Brian Murphy
What's Next? Podcast

Engaging Investment Bankers for a Business Sale with Brian Murphy

Brian Murphy joins Terry Cook to discuss what business owners should consider when choosing an investment bank.

Updated 2025Listen
Keys to Estate Planning with Eric Fahlman
What's Next? Podcast

Keys to Estate Planning with Eric Fahlman

Fahlman Olson & Little, PLLC Co-Founder Eric Fahlman joins Terry Cook to discuss estate planning basics and tools.

Updated 2025Listen
Overcoming Gender Bias to Amplify Women’s Voices with Kendall Anderegg
What's Next? Podcast

Overcoming Gender Bias to Amplify Women’s Voices with Kendall Anderegg

Join Terry Cook and Mutual Materials President Kendall Anderegg as they discuss unconscious gender bias in the workplace, what it means to be a strong…

Updated 2025Listen
Introduction to M&A for Business Owners with Michael Butler
What's Next? Podcast

Introduction to M&A for Business Owners with Michael Butler

Join host Terry Cook and Michael Butler, co-founder and CEO of Cascadia Capital, as they discuss what every business owner needs to know before sellin…

Updated 2025Listen
Exploring Opportunity Zones Part 2 with Peter Ciganik
What's Next? Podcast

Exploring Opportunity Zones Part 2 with Peter Ciganik

GTIS’ Peter Ciganik shares insights with host Terry Cook on what factors to consider when evaluating a potential Opportunity Zone investment.

Updated 2025Listen
Exploring Opportunity Zones Part 1 with Greg Porter
What's Next? Podcast

Exploring Opportunity Zones Part 1 with Greg Porter

Greg Porter and Terry Cook share expertise and insight and discuss the benefits of Qualified Opportunity Zone investments.

Updated 2025Listen

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