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What’s Next? Optimizing Personal Wealth Through a Business Sale and Beyond

A Podcast for Business Owners Exploring What’s Next

Terry Cook, CFP®, CIMA® is a nearly 30-year veteran of the wealth management industry, having spent the first decade of his career at Merrill Lynch, followed by 17 years as managing director and founder of the Cascade Group of UBS Private Wealth Management.

In 2019, Terry and partner Kyle Caouette launched Parcion Private Wealth in Bellevue, Washington, to cater exclusively to high-net-worth business owners and entrepreneurs planning for major wealth events – defined as the sale of a business or other significant transaction that fuels their financial future for years, decades or in some instances, generations.

Parcion operates as a virtual multi-family office designed to not only advocate for clients planning for and navigating wealth events, but also to meet their additional lifestyle management demands, from travel to health care. A key part of the firm’s approach is bringing clients’ existing teams – attorneys, accountants and other allied professions – together to work to establish a plan that addresses holistic well-being, beyond the liquidity event itself – in other words, what comes next.

Listen to the latest podcast episodes below, and be sure to subscribe on Apple PodcastsGoogle Podcasts, Stitcher, Spotify or TuneIn to stay up to date.

Introduction to M&A for Business Owners with Michael Butler

Join host Terry Cook and Michael Butler, co-founder and CEO of Cascadia Capital, as they discuss what every business owner needs to know before selling a business. From selecting an investment banking partner to deciding whether moving forward with a sale is the best decision for you, Michael and Terry share what they’ve learned from their joint decades of experience overseeing mergers and acquisitions.

Learn how business owners and entrepreneurs can optimize a sale in Parcion’s whitepaper at and visit for more information on Cascadia Capital.

Exploring Opportunity Zones Part 2: Peter Ciganik

In the second episode of our two-part series on Opportunity Zones, we dive into the “nuts and bolts” of this investment structure through the eyes of a developer. Host Terry Cook welcomes Peter Ciganik, managing director of strategy, research and investor relations at GTIS Partners, to share his insights on what factors to consider when evaluating a potential Opportunity Zone investment.

Learn more about opportunity zones in Parcion’s whitepaper at and visit for more information on GTIS Partners.

What’s Next: Exploring Opportunity Zones with Greg Porter

In the inaugural episode of What’s Next?, CBIZ Berntson Porter Managing Director and co-founder of newly acquired Berntson Porter & Company, Greg Porter, joins Parcion Private Wealth’s Terry Cook to discuss the benefits of Qualified Opportunity Zone investments, a powerful tool that can significantly help mitigate the tax implications of wealth events such as the sale of a business.

Learn more about opportunity zones in Parcion’s whitepaper at and visit for more information on Berntson Porter, now CBIZ Berntson Porter.